Numbat: first reach study for an EV-DOOH Network

A recent study conducted by GIM, a market research institute, suggests that the cleantech company has the potential to become the first EV-DOOH network to offer certified marketing services for its screens on the “Numbat” fast charging station (DC charger). Starting August 1st, 2023, interested parties can book the medium through Goldbach’s programmatic platform.

Numbat GmbH provides a powerful EV (Electric Vehicles) charger and battery storage system that can be conveniently installed without grid connection issues or extensive construction work. The product has two 75-inch screens, making it a valuable advertising medium that opens up new POS areas like supermarket car parks. Numbat has partnered with Goldbach Germany GmbH to market its products nationwide. This collaboration makes digital outdoor advertising accessible in locations that were previously challenging to reach.

In 2022, Numbat began implementing their systems, with the goal of expanding throughout the DACH region and Europe. Aside from their fast-charging infrastructure, this will also introduce new sustainable advertising opportunities. Currently, Numbat has around 100 screens, but the plan is to add another 1,000 within the next year. This market shows great potential for growth in the field of e-mobility.

Numbat GmbH has achieved a significant milestone by launching the first EV-DOOH network capable of conducting a range study, thanks to the research conducted by the market research institute GIM. The study carried out by GIM focused on calculating the ranges and contact values at Numbat charging stations. As a result, Numbat is now the first medium in the EV-DOOH sector that can be booked programmatically based on range, in addition to traditional IO booking. This development puts the company at the forefront of the energy transition movement.