EV-DOOH with Numbat: Successful Test Campaign for Increased Retail Sales

The combination of EV-DOOH with Numbat has proven to be successful in a multi-week case study conducted by Numbat and the Feneberg food chain in the Allgäu region. The product advertised on Numbat’s screens at Feneberg locations experienced significant increases in sales.

EV-DOOH, which combines charging infrastructure and digital outdoor advertising (DOOH), is an innovative marketing approach. Numbat, a young cleantech company, has emerged as a market leader in this field with its pioneering technology that includes fast-charging columns and large 75″ screens. In collaboration with the retail chain Feneberg (the largest Edeka co-operative), a case study was conducted to assess the effectiveness of EV-DOOH in significantly increasing sales of a proprietary product.

The selected own-brand product was not discounted and had been available in the Feneberg range for some time. During the case study period, no additional advertising measures were implemented for the product, and efforts were made to ensure that external factors such as public holidays did not influence the results. The case study was carried out at ten Feneberg locations over a period of three weeks. To analyze the impact of the DOOH campaign in more detail, the commercials were shown on the screens 20 or 60 times per hour at five locations.

The results were impressive and met expectations. Sales of the advertised product increased by 25.15% when the adverts were played 20 times per hour. With 60 playouts per hour, sales increased by 39.33% compared to normal sales in this period. 

In addition to advertising success, EV-DOOH is also the most sustainable form of DOOH advertising. Each Numbat currently saves 31 tonnes of CO₂ by charging electric cars with green electricity. “Effective and sustainable — that’s EV-DOOH,” concluded Uli Banker.

About Feneberg

Feneberg is a supermarket based in the Allgäu region. It is a family business run by Christof and Hannes Feneberg, representing the third generation of the family to manage the company. As a family business with strong regional roots, Feneberg upholds the values of home, quality, and trust. The supermarket is committed to regionally produced food and has its own brands, including VonHier, FeBio, and Gourmella, as well as its own production facilities such as the Feneberg butchery and bakery. Currently, there are 82 Feneberg shops, and the distribution area covers a radius of 100 kilometers from Kempten to Lake Constance in the west, Ulm and Munich in the north, Garmisch-Partenkirchen in the east, and Oberstdorf in the south. The company employs around 3,200 people in its shops and branches.

About Numbat

The cleantech start-up Numbat combines three worlds with its technology: A fast charging station (PC) for the trending topic of e-mobility, an integrated battery storage system for energy management solutions and all this with an environmentally friendly approach to the climate transition, in particular with the patented multi-lifecycle concept. The founders of Numare Dr. Maximilian Wegener and Martin Schall, both experienced managers in battery technology. The company is based in Kempten (Allgäu).